Friday September 05, 2008

ArtVisions fine art licensing - Note from Founder

I have technical training in electronics and have held middle management positions in the aerospace, software and information technology industries. Experience includes sales, marketing, contracts management, technical consulting, and intellectual property licensing. My degree is in cultural anthropology from San Jose State University, plus graduate work at The Ohio State University.

After more than 35 years in the corporate world, it was time to do something that brought pleasure to myself and others.

ArtVisions was started in 1993 to market the work of Jaime Olaya (his work is on theArtVisions' web site). But, after a short time, Idiscovered that I did not enjoy going to storesand galleries with an armload of art and trying to convince a myopic small business person to do the right thing (maybe I was spoiled after doing multi-million dollar deals in the international arena).

The business soon evolved into a short-run printing business which lasted almost 3 years. [I was also a myopic small gallery owner for a short period during this time].

I decided to go back to marketing art and realized that one artist wouldn’t support the business. I determined that licensing and marketing suited my talents and experience, and had a reasonable chance of success. Fine Art licensing also meets my goal of brightening the world; and, while it is hard work, it is also a tremendous amount of FUN!

To get started on the right foot, I carefully reviewed submittals from hundreds of artists and now represent many of the best from around the world.